Cult.fit is a multi functionality, tech enabled fitness platform that encompasses health and fitness across the consumer journey. It offers a wide variety of fitness classes, including HIIT, Zumba, boxing, and yoga. Members can choose from trainer led group classes, or at home workouts, as well as unique features like the Cult Pass which gives them access to a large number of citywide gyms. The brand also has a strong presence in fitness apparel, diagnostics, home fitness equipment, and nutrition.